Privacy Policy

This Privacy Policy explains how we collect, use, store, and share your information when you access or use our storefront, including its corresponding mobile site or mobile application (collectively, the "Storefront"), and/or when you purchase products or use any services made available through the Storefront (collectively, "Storefront Features").

This Privacy Policy does not apply to information you provide to, or that is collected by, any third party. Please consult directly with any such third party regarding its information security practices, policies, and procedures.

1. Acceptance of This Policy

By accessing or using the Storefront, you agree to the collection, use, storage, disclosure, and other processing of your personal information (including sensitive personal data) in accordance with this Privacy Policy and applicable law, including the Information Technology Act, 2000 and the rules framed thereunder ("IT Laws").

Any information you provide, or that we collect, is retained and processed by Amazon SmartCommerce Solutions Pvt. Ltd. (registered office: H-9, Block B-1, Mohan Cooperative Industrial Area, Mathura Road, New Delhi – 110044) ("Amazon"), acting as a data processor on our behalf.

If you do not agree with the practices described in this Privacy Policy, please do not provide us with your personal information or use, access, or interact with the Storefront.

You may withdraw your consent to our processing of your information at any time. If you do so, we may be unable to provide you access to the Storefront or any Storefront Features.

If you share personal information about another person with us, you confirm that you have the authority to do so and to permit us to use that information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Information you provide directly We may collect personal information such as your name, email address, and phone number to give you access to the Storefront and its features. You are responsible for keeping this information accurate and up to date. If you choose not to provide this information, you may not be able to access certain parts of the Storefront or its features.

2.2 Information collected automatically We may collect information related to the device you use to access the Storefront, such as your IP address, browser type, operating system, and device type. We may also collect information you submit through message boards, searches, reviews, ratings, or comments, as well as details about your visits and general site usage. We use this information to administer the Storefront, generate usage statistics, and share relevant updates via email and SMS while limiting communications that may not interest you.

2.3 Information from other sources We may also collect information from other sources, including:

  • Updated delivery or contact information from our carrier partners
  • Information from payment service providers
  • Public records and publicly available sources
  • Vendors, data suppliers, and service providers
  • Commercially available marketing lists or registries
  • Telephone directories, social networks, news outlets, and related media

3. How We Use Your Information

We may use the information we collect to:

  1. Provide access to the Storefront and its features
  2. Process and fulfill your orders, and communicate with you about orders, new products, services, or promotions
  3. Maintain and improve the functionality, performance, and usability of the Storefront
  4. Recommend products or offers based on your preferences and usage patterns
  5. Comply with applicable law or requests from regulators, government, or judicial authorities
  6. Detect and prevent fraud and abuse
  7. Carry out and enforce our obligations under any contracts with you
  8. Develop new features, promotions, and services
  9. Fulfill any other purpose for which you provided the information, or for which you've given consent

4. How We Share Your Information

We may share your information in the following circumstances:

  1. With vendors and service providers — for purposes such as sending communications (email, SMS, calls), delivering push notifications, processing payments, fulfilling orders, and conducting surveys on our behalf
  2. With affiliated companies — including our holding companies, subsidiaries, and affiliates under common ownership or control
  3. In a business transfer — such as a merger, acquisition, restructuring, or sale of assets, where your information may be transferred as part of that transaction
  4. With law enforcement or regulators — to comply with legal orders, government directives, or regulatory requirements
  5. To enforce our agreements — including our Customer Terms of Use
  6. With your consent — in any other circumstances you've agreed to

5. Third-Party Policies

We may work with third parties in connection with the Storefront and its features. These third parties may have different privacy policies and security practices than ours. Once you leave the Storefront through a third-party link, or provide information directly to a third party, this Privacy Policy no longer applies, and we are not responsible for that third party's practices. We encourage you to review the privacy policy of any third party before sharing your information with them.

6. Our Security Practices

  1. We implement reasonable security practices and procedures required under applicable law, including the IT Laws, and maintain a documented information security program with managerial, technical, operational, and physical safeguards appropriate to the information we collect and the nature of our business.
  2. We protect your information during transmission using firewalls and SSL encryption, and maintain security practices aligned with the international standard ISO/IEC 27001 for Information Security Management Systems.

7. Changes to This Policy

We may update, modify, or amend this Privacy Policy at any time, at our sole discretion and without prior notice. We encourage you to review this page periodically. Continued use of the Storefront or its features after an update takes effect constitutes your acceptance of the revised policy.

8. Contact Us

If you have questions, requests, or complaints about how we process your information, please contact us using the details provided in our "Contact" section.